CARDFLEX NEWSROOM

COSTA MESA, Calif. (Feb. 7, 2012) — CardFlex Inc. and Tokyo-based Tay Two Co. announced today an agreement to explore development of a CardFlex-branded prepaid debit card program in Japan.

Under the terms of a Letter of Intent, CardFlex (www.cardflexnow.com) and Tay Two will finalize a licensing agreement by June 30, 2012, that will create a separate company called CardFlex Japan. Through that entity, Tay Two will license the CardFlex name for use in the Japanese market. CardFlex, in turn, will contribute its industry expertise to the venture, including its proprietary procedures and technologies.

“The opportunities for prepaid are present in almost every country, but we are especially upbeat about Japan and we believe Tay Two is our strongest possible partner in that market,” said Andrew M. Phillips, founder and president, CardFlex.

The program would extend Tay Two’s retail reach in a new and interesting way. The firm already manages approximately 100 stores that buy and sell new and used books, video games, hardware, DVDs, CDs and more. The CardFlex partnership would allow Tay Two to offer a new payment method to its existing retail customers.

“We believe the prepaid card business will be very profitable in Japan,” said Kaoru Arai, senior vice president, Tay Two. “A strong relationship with CardFlex, with its superior industry know-how, gives us a solid foundation upon which to build that business.”

The two companies first met in mid-2011. Ongoing conversations revealed a “seriousness of purpose and market intelligence” that would lead to “a very, very powerful new force in the industry,” said Phillips.

Adds Trae Cassell, senior vice president of prepaid, CardFlex: “We see this as a natural extension of our North American strategy. In Japan, as in the U.S., we’ll continue to build the CardFlex brand through superior service to marquee clients while developing new tools to speed payments.”

ABOUT CARDFLEX

Through its relationship with First California Bank, CardFlex (www.cardflexnow.com) is a major provider of prepaid cards. The Costa Mesa-based card issuer is also a developer of leading-edge, technology-driven products in the prepaid industry. Its recently announced TipCentral product allows businesses in such industries as restaurant and entertainment to process gratuity payments to employees on a prepaid MasterCard through a secure web portal. The company’s FlexFund technology allows organizations to disperse funds instantly to any number of employees by any means—ACH, direct deposit, prepaid card, even old-fashioned paper check—dramatically reducing the costs associated with traditional payment methods.

COSTA MESA, CA, October 22, 2011— CardFlex Prepaid announced today that it has promoted Martin Phillips to Prepaid Operations Manager.

COSTA MESA, CA, August 22, 2011— CardFlex Prepaid announced today that it has promoted Greer Page to Operations Specialist.

The move is a response to the company’s rapid growth in the sales of stored-value cards in the consumer and payroll card-issuing business. In her new role, Page will concentrate on managing programs for such entities as Chicago State University, PenChecks, NovelPay and Cyberlink.

“After two years of hard work, the prepaid business has suddenly taken off,” said Trae Cassell, Senior VP of Prepaid for CardFlex. “Whether we’re issuing directly to consumers or setting up payroll or funds disbursement programs, we’re getting a tremendous response to the CardFlex Prepaid product.”

“Greer brings great organizational, marketing and customer-service skills, as well as superb instincts for risk management,” he said.

Page was most recently an agent relations specialist in CardFlex’s merchant acquiring business. There, she worked with 500 agents across the U.S., shepherding new merchant applications through the set-up process, and working closely with internal analysts on high-risk accounts. She studied Criminal Justice at Cal State Long Beach, graduating with honors in 2005.

COSTA MESA, Calif. – (Aug. 1, 2011) – CardFlex, Inc., a financial services and payment solutions company, announced today that its merchant services will be integrated into Tabulous tablets, providing qualified customers with instant, anywhere access to credit card processing.

The move is part of a broader agreement that makes CardFlex the exclusive provider of merchant processing and banking services to Tabulous Cloud, a tablet “solutioneering” firm specializing in customizing tablet devices down to the chip level.

A credit card scanner will link to the tablet via Bluetooth and transactions will be processed via secure WiFi, 3G or 4G technology. The result is a virtual point-of-sale terminal that can be used to process sales in any environment, creating the the perfect solution for direct sales companies, multi-level marketers, street vendors, or just about any cash-based business interested in accepting credit cards. Funds are deposited directly into the merchant’s bank account and, in some cases, can be accessed immediately with a CardFlex debit card.

“Our goal is to remove the friction entrepreneurs encounter when trying to collect payments from their customers while simultaneously decreasing the lead time for accessing their revenue,” said Austin Hurst, Director, Tabulous.

“Tabulous is very excited to be working closely with such a reputable merchant provider as CardFlex to bring next-generation processing applications to mobile devices and tablets,” said Zach Hurst, Director, Tabulous.

Key to Tabulous’ selection of CardFlex was the company’s track record of providing innovative services and top-quality customer service. Its reputation as an industry leader also was a factor, as was the caliber of its staff.

“It is exciting to be part of this innovative offering and to partner with a company like Tabulous, which shares our focus on leveraging the latest technologies to provide customers with ground-breaking products and services,” said CardFlex CEO and President Andrew Phillips.

COSTA MESA, Calif. – (May 4, 2011) – CardFlex, Inc., a financial services and payment solution company, announced today that it will provide merchant processing services to TVGoods Inc., a direct response (DR) marketing organization and wholly owned subsidiary of H & H Imports, Inc., quoted as HNHI on the OTC:BB.

“It is an honor for us to be working with an industry powerhouse like TVGoods,” said Andrew M. Phillips, CEO and president, CardFlex. “Our mutual respect for and dedication to our clients and their success will be the foundation for a strong business relationship.”

Founded by Kevin Harrington, a direct response industry pioneer and star of ABC’s Shark Tank, produced by Sony Pictures Television and reality TV mogul Mark Burnett, TVGoods identifies, develops and markets consumer products for global distribution. It provides entrepreneurs with a marketing and development solution that leverages DRTV, television shopping networks, online and brick-and-mortar retail outlets to establish their products in the consumer market.

“It is important for us to partner with companies that care as much about the success of our entrepreneurs as we do,” said Harrington. “With its excellent reputation and in-depth understanding of the direct response market, it was clear that CardFlex will be that type of partner.”

Paramount in TVGood’s selection of CardFlex were its flexibility and customized approach to account services. The organization also cited innovative programs like CardFlex Media Funding, which provides bridge funds for acquiring commercial time on local and national media outlets.

CardFlex also offers a dedicated portal that supports multiple merchant accounts. Using a single master login, companies can gather transaction trends, download statement details and access the comprehensive online reporting tools and analytics necessary to make key business decisions.

“From a controller’s perspective, the ability to run reports whenever we need them introduces a level of efficiency into our processes that wasn’t previously possible. It allows us to compile business-critical reports in just minutes,” said Adrian Swaim, controller, TVGoods.

“At CardFlex, our goal is to be more than just another merchant processor. We want to be a partner in the success of our clients and their customers. That is why we provide services like Media Funding and Merchant Partners that they won’t get from our competition,” said Ed Barbara, chief revenue officer, CardFlex. “It is all about providing the support marketers need to achieve and maintain success in the rapidly changing DR environment.”

COSTA MESA, Calif. – (April, 15, 2011) – As part of its commitment to providing children with positive influences beyond the classroom, CardFlex, Inc., a financial services and payment solution company, is sponsoring the American Camp Association (ACA) Southern California/Hawaii Spring Leadership Conference, which will take place in Palm Springs, Calif., April 12-15. The company also sponsored the ACA National Conference, which took place in San Diego in February.

“My family has experienced the many wonderful benefits that come from the camp experience, which is why having the opportunity to give to an organization that is instrumental in the education and awareness of organized camping is truly meaningful,” said Andrew M. Phillips, CEO and president, CardFlex. “Professional leadership is essential if our children are to have an enriching camp experience, and that is what ACA provides.”

The Spring Leadership Conference aims to create a community of camp professionals who are educated, inspired and prepared to provide a high-quality experience for staff and campers.  Conference programs are designed to provide camping professionals with valuable skills for training, coaching and supervising camp staff. The SLC program has Educational Endorsement, enabling participates to earn up to 17 continuing education credits.

“As an advocate for organized camping, I have seen first-hand the fantastic work done by the ACA to develop meaningful and effective camp leadership,” said Kenny Brook, senior account executive, CardFlex, and an ACA Advisory Board Member. “We are pleased to support an organization that brings value, education and awareness of organized camping and camp standards to children and families across the nation.”

The ACA (www.acacamps.org) joins together camp professionals to share their knowledge and experience to ensure the quality of camp programs. It provides children and adults with the opportunity to learn powerful lessons in community, character-building, skill development, and healthy living.

Program provides direct response marketers with affordable bridge funding for media buys

COSTA MESA, Calif. –Jan. 14, 2011 – CardFlex Inc., a financial services and payment solution company, today announced a new program designed to provide flexible funding options that enable direct response marketers to expand their media buying power. The CardFlex Media Funding program provides bridge funds for acquiring commercial time on local and national media outlets, including television, radio, print and online, as well as for viral marketing and other promotional programs.

“Media is typically the single highest cost in any direct response marketing campaign,” said Andrew M. Phillips, president and CEO, CardFlex. “The problem is that media must be paid for as much as two or three weeks before a spot airs and begins generating revenues. Couple that with the complexity of accurately forecasting the impact of clearance issues on cash flow, and it’s easy to see why even highly successful campaigns end prematurely. Our Media Funding program prevents that by providing marketers with the financial resources they need to maintain the campaigns that drive sales and profitability.”

CardFlex Media Funding covers the cash flow gap that results from advance-payment requirements. It advances funds to the direct response marketer with extended repayment terms designed to comfortably fit within cash flow projections. Repayment is handled through credit card sales over a period of weeks or months.

Finance terms are tailored to each marketer’s specific needs, and the client retains complete control over the campaign.

“They decide on the buys and we advance the money,” said Ed Barbara, chief revenue officer, CardFlex. “But we also pride ourselves on being more than just a source of financing. We believe in establishing long-term, mutually beneficial relationships with all our clients. Our longevity in the direct response business has allowed us to identify best practices across products, services and vendors — knowledge our clients can leverage to help ensure their campaigns generate maximum revenues. Their success drives our success.”

Natural Concepts has been utilizing the CardFlex Media Funding program since launching its electronic cigarette, Smoker’s Ally, more than a month ago. With a primary focus on local and national cable television advertising, Natural Concepts quickly realized the difficulty of managing the costs of a direct response campaign.

“It can be difficult to stay ahead of the financial demands necessary to keep successful campaigns on the air. Yet even a one-week absence can spell disaster by opening the door for competitors and weakening consumer brand awareness,” said Andrew Palosi, president, Natural Concepts. “Media Funding through CardFlex has allowed us to maintain momentum and capitalize on what is working to generate rapid sales growth and keep up with consumer demand for Smoker’s Ally. We couldn’t have done that on our own.”

With a vested interest in making sure that clients’ merchant accounts are strongly maintained and compliant within card processing regulations, CardFlex also offers a robust chargeback mitigation program. Experts assess daily processing statistics in terms of chargebacks, returns and card denials and alert clients to any issues before they can impact revenues.

Says Barbara, “We understand our clients’ challenges in these economic times. We also realize that there are opportunities upon which they can and should be capitalizing. Media deals are out there. Consumers are buying and timing is everything. They need the money to strike and that is what Media Funding from CardFlex provides.”